An Introduction to Mattson and Sherrod, Inc.
Mattson and Sherrod, Inc. is not a conventional jury
research firm. We are a trial strategy firm that assists attorneys in
developing a persuasive jury strategy. Toward this end, we conduct “mock
trial” research exercises to determine how jurors in a venue will
view the issues of a case. Then, in coordination with the attorneys,
we help design a comprehensive trial strategy embodied in a narrative
opening statement. The trial strategy is then tested and refined in
Mattson and Sherrod, Inc. has over twenty years
of experience assisting clients facing complex civil litigation. Our
firm is led by Ph.D. social scientists who specialize in the psychology
of courtroom persuasion. Mattson and Sherrod, Inc. offers a variety
of professional services in addition to trial strategy development,
including jury selection, witness preparation, shadow juries and post-trial
jury interviews. Our clients are primarily Fortune 500 companies, but
we have also worked with government agencies and non-profit organizations.