While Mattson and Sherrod, Inc. assists many clients
facing a single lawsuit, our research procedures are particularly useful
in complex, on-going litigation, in which the client faces numerous
claims involving similar fact patterns. In this type of litigation,
it is often helpful to develop a “global” jury strategy
that addresses core issues common to all of the individual cases.
A global strategy centers on a “prototype narrative”
for the most effective presentation of the evidence. This prototype
can be tailored to account for differences between plaintiffs, defendants,
admissible evidence, regional perspectives and other factors unique
to a particular case.
An effective global strategy not only helps attorneys
win cases, but also assists in the management and control of the entire
body of litigation. The global strategy provides a structure for evaluating
the facts of each case, which allows clients to measure the relative
risks of individual cases.