While Mattson and Sherrod, Inc. assists many clients facing a single lawsuit, our research procedures are particularly useful in complex, on-going litigation, in which the client faces numerous claims involving similar fact patterns. In this type of litigation, it is often helpful to develop a “global” jury strategy that addresses core issues common to all of the individual cases.

A global strategy centers on a “prototype narrative” for the most effective presentation of the evidence. This prototype can be tailored to account for differences between plaintiffs, defendants, admissible evidence, regional perspectives and other factors unique to a particular case.

An effective global strategy not only helps attorneys win cases, but also assists in the management and control of the entire body of litigation. The global strategy provides a structure for evaluating the facts of each case, which allows clients to measure the relative risks of individual cases.